FullDatasets
Book 2010
Marketing research
3 readers
- Publisher
- South-Western Cengage Learning
- Language
- English
- Published
- 2010
- Marketing research
- Marketing
- Methodology
- Consumers
- Management
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
