FullDatasets
Book 1999
Marketing Research (Business Masters)
- Publisher
- Palgrave Macmillan
- Published
- 1999
- Marketing research
- Marktonderzoek
- Marketing
Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
