Whoever Makes the Most Mistakes Wins

"Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset - a new attitude toward success and failure - can transform managers' thinking, according to Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Changing it: Why We Take Risks, in this provocative new work."--Jacket.