Cover of Illuminate

Book 2016

Illuminate

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Publisher
Penguin Books, Limited
Language
English
Published
2016
  • Leadership
  • Management
  • Communication in management
  • Organizational change
  • Business communication
  • Persuasion (rhetoric)

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.