Book 2016
Illuminate
5.01 3 readers shelved it
- Publisher
- Penguin Books, Limited
- Language
- English
- Published
- 2016
- Leadership
- Management
- Communication in management
- Organizational change
- Business communication
- Persuasion (rhetoric)
'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.