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Book 2002
E-commerce
3.04 161 readers shelved it
- Publisher
- Addison Wesley Publishing Company
- Language
- English
- Published
- 2002
- Electronic commerce
- Information technology
- Internet marketing
- Commerce electronique
- Marketing sur Internet
- E-commerce
- Technologie de l'information
- Marketing
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
