Book 2001

The Age of E-Tail

Alex Birch Philipp Gerbert Dirk Schneider Pillip Gerbert

2 readers

Publisher: Capstone Publishing
Language: English
Published: 2001

Internet marketing
Electronic commerce
Computer networks
Business enterprises
Internet
Internet advertising
Forecasting
Teleshopping

"The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy."--Jacket.