Kumkum Bhagya

Kumkum Bhagya is an Indian Hindi-language romantic melodrama television series produced by Ekta Kapoor under Balaji Telefilms. It aired from 15 April 2014 to 21 September 2025 on Zee TV and digitally streams on ZEE5. It starred Sriti Jha, Shabir Ahluwalia, Mugdha Chaphekar, Krishna Kaul, Rachi Sharma, Abrar Qazi, Pranali Rathod and Namik Paul in lead roles. One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.