Blue Gold: American Jeans

Blue Gold: American Gold is a 2014 American documentary film directed and written by Christian D. Bruun and narrated by Edward Burns. The film is weaving together the story of how one unlikely garment ended up connecting us all. Starting in the American West the film travels around the world following jeans hunter and vintage jeans expert, Eric Schrader. An ambassador of Americana, Eric is trading in the history, myth, and intrinsic values that have made blue jeans one of the most expensive and fetishised piece of vintage clothing on the planet. From fashion history and subculture aspiration, to the lost tradition of American manufacturing, Blue Gold explores Americana in a globalized world, where cultural exchange and greater transparency demand social responsibility and inspire innovation.