FullDatasets
Book 1997
Corporate creativity
2 readers
- Publisher
- Berrett-Koehler Publishers
- Language
- English
- Published
- 1997
- Creative ability in business
- Technological innovations
- Management
- Organizational learning
- Organizational change
- Organizational behavior
- Organizational effectiveness
Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
