Book 2002
Scenario planning
4.01 3 readers shelved it
- Publisher
- Palgrave Macmillan
- Language
- English
- Published
- 2002
- Business planning
- Communication in management
- Decision making
- Strategic planning
"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.