Cover of Scenario planning

Book 2002

Scenario planning

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Publisher
Palgrave Macmillan
Language
English
Published
2002
  • Business planning
  • Communication in management
  • Decision making
  • Strategic planning

"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.