Book 2006
Niche envy
4 readers
- Publisher
- MIT Press
- Language
- English
- Published
- 2006
- Marketing
- Consumer profiling
- Market segmentation
- Technological innovations
- Customer services
- Marktsegmentierung
- Marktonderzoek
- Marktkommunikation
When they were written, those comments were meant to be provocative, even controversial.