Cover of Niche envy

Book 2006

Niche envy

4 readers

Publisher
MIT Press
Language
English
Published
2006
  • Marketing
  • Consumer profiling
  • Market segmentation
  • Technological innovations
  • Customer services
  • Marktsegmentierung
  • Marktonderzoek
  • Marktkommunikation

When they were written, those comments were meant to be provocative, even controversial.