Book 2003

Marketing Strategy (Fundraising)

2 readers

Publisher: Directory of Social Change
Published: 2003

fundraising
charity
social enterprise
not for profit
voluntary sector
social marketing
public benefit
spectrum of philanthropy

Good guide to understanding the concept and practice of Social Marketing - as used by charities, social enterprises and other not for profits. Set text for postgraduate courses in charity marketing and fundraising. Pragmatic ideas and excellent case study materials set in in an accessable format.