Step-by-step SEO basics

"Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily."--Publisher's website.