Book 2017

Attention Merchants

4.08 54 readers shelved it

Publisher: Atlantic Books, Limited
Language: English
Published: 2017

Consumer behavior
Advertising
Marketing
History
New York Times reviewed
BUSINESS & ECONOMICS
Industries
Social History

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--