Marketing for professional artists

"A debut guide to promoting and selling artwork online and off. Worsley guides his fellow artists through the fundamentals of a profitable art career... covering "inbound" and "outbound" marketing methods and offering advice on working with physical and virtual galleries. He also shows readers the basics of email marketing, digitizing artwork and creating websites with e-commerce capabilities. Both beginners and experienced artists will find actionable information here, including how to maintain an offsite repository of digital images and how to refine their monthly newsletters..."--Back cover.