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Cover of International marketing

Book 2016

International marketing

Philip R Cateora

5.01 7 readers shelved it

Publisher
McGraw-Hill Education
Language
English
Published
2016
  • Export marketing
  • Internationales Marketing
  • Marchés d'exportation

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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