Book 2013

Mobile influence

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Language: English
Published: 2013

Electronic commerce
Wireless communication systems
Consumer behavior
Internet marketing
Smartphone
Verbraucherverhalten

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.