Book 2010
McQuail's Mass Communication Theory
5.01 23 readers shelved it
- Publisher
- SAGE Publications, Limited
- Language
- English
- Published
- 2010
- Mass media
- Informationstheorie
- Massenmedien
- Massenkommunikation
- Theorie
- Médias
- Communication
- Information, Théorie de l'
A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.