Marketing Your Library's Electronic Resources, Second Edition

If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.