Book 2002

New Product Development and Delivery

2 readers

Publisher: AMACOM/American Management Association
Language: English
Published: 2002

Project management
Marketing - General
Science
Marketing
Environmental Science
New products

"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.