Book 2010

Teen media

4 readers

Publisher: McFarland & Company, Inc., Publishers
Language: English
Published: 2010

Teenage consumers
Digital media
Internet and teenagers
Mass media and culture
Mass media
Marketing
Mass media and teenagers
Medienmarkt

"This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts"--Provided by publisher.