Book 2000
The Emperors of Chocolate
3.52 10 readers shelved it
- Publisher
- Broadway
- Language
- English
- Published
- 2000
- Business & Management
- United States
- Candy industry
- Business & Economics
- Mars, Incorporated
- Marketing
- Hershey Foods Corporation
- Chocolate candy
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.