FullDatasets
Book 2005
Ethnography for Marketers
3 readers
- Publisher
- SAGE Publications
- Language
- English
- Published
- 2005
- Ethnography
- Market research
- Marketing research
- Consumers' preferences
- Business & Economics
- Sociology
- Ethnic Studies - General
- Marketing - Research
"Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and education."--Jacket.
