The Art and Craft of Case Writing

"Whether an experienced case writer or a novice, anyone conducting case research in business and the social sciences should pick up a copy of The Art and Craft of Case Writing. This book is a practical, comprehensive, multidisciplinary guide that offers an essential primer as well as plenty of valuable suggestions. The authors take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and researching cases are included."--Jacket.