Book 2003
A Big Life In Advertising
4.01 18 readers shelved it
- Publisher
- Touchstone
- Language
- English
- Published
- 2003
- Advertising
- Business History
- Biography & Autobiography
- Women
- Advertising & Promotion
- Business
- Women & Business
A personal portrait of American advertising from the 1950s through the 1980s follows the author's career, describing some of her campaigns and her role as the first female CEO with a company on the New York Stock Exchange.