Cover of A Big Life In Advertising

Book 2003

A Big Life In Advertising

4.01 18 readers shelved it

Publisher
Touchstone
Language
English
Published
2003
  • Advertising
  • Business History
  • Biography & Autobiography
  • Women
  • Advertising & Promotion
  • Business
  • Women & Business

A personal portrait of American advertising from the 1950s through the 1980s follows the author's career, describing some of her campaigns and her role as the first female CEO with a company on the New York Stock Exchange.