Cover of Innovation

Book 1988

Innovation

4.01 13 readers shelved it

Publisher
Simon & Schuster
Published
1988
  • Industrial Research
  • Management
  • Technological innovations
  • Produktinnovation
  • Forschung und Entwicklung
  • Innovationsmanagement
  • Innovation
  • Technische vernieuwing

Illustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products.