Book 1988
Innovation
4.01 13 readers shelved it
- Publisher
- Simon & Schuster
- Published
- 1988
- Industrial Research
- Management
- Technological innovations
- Produktinnovation
- Forschung und Entwicklung
- Innovationsmanagement
- Innovation
- Technische vernieuwing
Illustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products.