Cover of Challenger Sale

Book 2012

Challenger Sale

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Publisher
Penguin Books, Limited
Language
English
Published
2012
  • Sales management
  • Selling
  • Customer relations
  • Ventes
  • Gestion
  • Vente
  • BUSINESS & ECONOMICS
  • Sales & Selling

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.