Book 2012
Challenger Sale
2.52 147 readers shelved it
- Publisher
- Penguin Books, Limited
- Language
- English
- Published
- 2012
- Sales management
- Selling
- Customer relations
- Ventes
- Gestion
- Vente
- BUSINESS & ECONOMICS
- Sales & Selling
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.