Book 2001

Branding.com

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Publisher: McGraw-Hill Companies
Language: English
Published: 2001

Branding (Marketing)
Internet marketing
Brand name products
Marketing

"Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience" - one that your customers will not only remember but actively seek online."--BOOK JACKET.