How Minds Change

'In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them'

• Adam Grant, author of the bestselling Think Again

'Fascinating'

• Daily Mail

You might feel like the world is getting nastier and more polarised. But you could be the conversation away from changing someone's mind about something, maybe a lot of things.

David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalized on Twitter, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a ciuntry can go from opposing the 'gay agenda' to happily attending same-sex weddings.

How Minds Change reveals how beliefs take hold, not over hundred of years, but in less than a generation, in less than a decade, and sometimes in an instant.