Book 2004

CRM Unplugged

3.01 1 readers shelved it

Publisher: John Wiley & Sons, Ltd.
Language: English
Published: 2004

Business
Nonfiction
Data processing
Management
Customer relations
BUSINESS & ECONOMICS
Customer relations, management

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.