Book 2008

Buzz

Marian Salzman Ira Matathia Ann O'Reilly

Publisher: Wiley & Sons, Incorporated, John
Language: English
Published: 2008

Marketing
Demand (Economic theory)
Advertising
Advertising.
Supply and demand

Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite."--Kevin Lane K.