Book 2015

Marketing and the Law

Publisher: LexisNexis Butterworths Australia
Language: English
Published: 2015

Marketing--law and legislation
Marketing
Law and legislation

Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.