Book 2011
The innovator's manifesto
4.01 3 readers shelved it
- Publisher
- Crown Business
- Language
- English
- Published
- 2011
- Creative ability in business
- Disruptive technologies
- Success in business
Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's success.