FullDatasets
Book 1996
Financial Aspects of Marketing
4.01 1 readers shelved it
- Publisher
- Palgrave Macmillan
- Language
- English
- Published
- 1996
- Business enterprises
- Finance
- Financial statements
- Ratio analysis
- Finanzmanagement
- Marketing
- Financiële aspecten
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
