FullDatasets
Book 2004
Marketing Communications
2 readers
- Publisher
- Financial Times Management
- Language
- English
- Published
- 2004
- Merken
- Communication in marketing
- Advertising
- Communicatie
- Marketing
- Marketingmix
- Business communication
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
