Book 2013
Marketplace 30
4.01 2 readers shelved it
- Publisher
- Palgrave MacMillan
- Published
- 2013
- Business logistics
- Business enterprises
- Management
- Electronic commerce
- Computer networks
- Industrial management
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.