Cover of Marketplace 30

Book 2013

Marketplace 30

4.01 2 readers shelved it

Publisher
Palgrave MacMillan
Published
2013
  • Business logistics
  • Business enterprises
  • Management
  • Electronic commerce
  • Computer networks
  • Industrial management

The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.