Book 2010

Alcohol advertising and young people's drinking

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Publisher: Palgrave Macmillan
Language: English
Published: 2010

Youth
Alcoholic beverages
Alcohol use
Advertising and youth
Advertising
Youth, alcohol use
Mass media, social aspects
Drinking of alcoholic beverages

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.