Cover of Profits and Sustainability

Book 2019

Profits and Sustainability

Publisher
Oxford University Press
Language
English
Published
2019
  • Business ethics
  • Entrepreneurship
  • Environmentalism
  • Businesspeople
  • Business enterprises
  • Environmental aspects
  • History

Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.