Cover of Crafting and executing strategy

Book 2013

Crafting and executing strategy

Arthur A Thompson

4.02 48 readers shelved it

Publisher: McGraw-Hill
Language: English
Published: 2013

Strategic planning
Case studies
Business planning
Implementation
Strategische Planung
Strategisches Management
Entreprise
Étude de cas

Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.