Cover of Likeable Social Media

Book 2011

Likeable Social Media

7 readers

Publisher
McGraw-Hill Education
Language
English
Published
2011
  • Social media
  • Internet marketing
  • Branding (Marketing)
  • Economic aspects
  • Customer relations
  • Online social networks
  • Marketing
  • Viral marketing

"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.