Cover of Thank You Economy

Book 2011

Thank You Economy

3.02 29 readers shelved it

Publisher
HarperCollins Publishers
Language
English
Published
2011
  • Social media
  • Management
  • Branding (Marketing)
  • Customer relations
  • Internet marketing
  • Gestion
  • Marketing
  • Internet

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.