Cover of The 22 Immutable Laws of Branding

Book 2002

The 22 Immutable Laws of Branding

3.54 26 readers shelved it

Publisher
HarperCollins
Language
English
Published
2002
  • Management
  • Internet marketing
  • Brand name products
  • Marketing
  • Decision making
  • Branding (Marketing)
  • Business
  • Nonfiction

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding