Book 2002
The 22 Immutable Laws of Branding
3.54 26 readers shelved it
- Publisher
- HarperCollins
- Language
- English
- Published
- 2002
- Management
- Internet marketing
- Brand name products
- Marketing
- Decision making
- Branding (Marketing)
- Business
- Nonfiction
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding